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Fender HQ Moved To Los Angeles

Located in the heart of the LA music scene, new offices provide expanded access to artists and digital talent

Fender is returning to its California roots with a new headquarters on Los Angeles’s Sunset Boulevard. The 35,000-square-foot space, located in Columbia Square, the site of CBS television and radio operations from 1938 until 2007, will house... READ MORE

Stars Take Stage At D’Addario Benefit

The D’Addario Foundation’s “Music Makes You” benefit concert in September raised $160,000 for music education. Grammy-nominated producer, songwriter and guitarist Blake Mills headlined the event, which also featured an impromptu performance by Jackson Browne. 100% of funds raised from the concert... READ MORE

Amazon & eBay And Their Impact On The Industry

Ever since the Sears catalog included musical instruments in 1890, m.i. retailers have faced mass merchant competitors. However, online giants Amazon and eBay represent a new and unprecedented challenge. On one hand, they have intensified... READ MORE

Q3 Results Point To Strong Holiday Sales

With a lower unemployment rate, moderate wage gains, and cheap fuel and food prices, the pieces are falling into place for a more robust holiday shopping season at music stores this year. For the three-month period ending September 30 and leading up... READ MORE

A New Look And A New Strategy For Guitar Center

Faced with a sluggish m.i. market, top retailer overhauls its store format, emphasizing lessons and services in hopes that a “more inclusive environment” will spur growth

The changes at Guitar Center are readily apparent to anyone listening to ads or visiting the new stores. The signature radio ad format for decades, defined by a booming voice, heavy metal guitar riffs, and the promise of unbeatable deals, has given way... READ MORE

Sam Ash Named Top Indianapolis Store

Sam Ash Music in Indianapolis has won “Best Gear and Instrument Shop” honors for the third consecutive year by NUVO, the city’s alternative weekly news magazine. The “Best of Indianapolis” awards are based on... READ MORE

This Month in Music Trades

November 2016 Issue

Digital Marketplaces And Their Industry-Wide Impact: Mass-merchants venturing into music products are nothing new, but Amazon and eBay have changed the game. A look at how these online giants function, how they view the music products business, and what they plan for the future.

Repositioning Guitar Center: With redesigned stores and an emphasis on lessons and services, top retailer aims to rekindle growth by being more “inclusive by genre, gender, and generation.”

Good News In The Percussion Market?
• Industry Roundtable: Retailers and drum makers discuss products and trends shaping the market
• Roland Refines The Electronic Drum Kit
• ATV’s Innovative Electronic Hand Drum
• Ludwig Returns To Marching Market

Quarterly Sales Report: Back-To-School Season Drives Q3 Gains

Inside Fender’s Sleek New Los Angeles Headquarters

D’Addario’s Star-Studded Benefit For Music Education

• QSC Expands With Cinema Acquisition
• Music Link’s New B-to-B Website
• Eastman & Backun Team Up
• Ashdown Forms U.S. Distribution Arm
• JodyJazz Exhibits At Brazil Fair
• Drum Lessons At The Warped Tour
• Yamaha Enables Unique Remote Lesson
• KHS & Harry Connick Aid Flood Victims
• Top Schimmel Dealers Tour Germany
• Buffet Acquires Chinese Horn Manufacturer
• Manhasset Acquires Noteworthy Stands
• NAMM Museum Showcases Casio
• Peavey Sponsors World DJ Finals
• Fishing Musicians In Montana

• Sam Ash Named Top Indianapolis Store
• Forte Piano’s New Location
• Rumble Seat Music Opens In Nashville
• Cassell’s Music “Plays It Forward”
• Musician’s Workshop Marks 50th
• Sunrise Guitars Opens In Fayetteville, AK
• Bill’s Music Hosts Breedlove Clinic
• New Chairman At Guitar Center


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