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Fender Eliminates MSRP

Shift To “Advertised Pricing” Designed To Eliminate Consumer Confusion  

Starting July 7, Fender Musical Instrument Corporation will no longer be providing “Manufacturer Suggested Retail Prices” on any Fender branded products in North America. In the future, the company’s website and other promotional materials will reference only an “advertised price” that corresponds to MAP. Richard McDonald, executive vice president of the Fender brand, explained... READ MORE

Gold Tone Banjo Hit Hard by Fish & Wildlife Service

Inadvertent paperwork omissions result in jail threats and a $100,000 fine

A year ago, Wayne Rogers shrugged when he was notified that a container of his Gold Tone banjos that had just landed in Jacksonville, Florida had been pulled for inspection. The U.S. Customs Service regularly inspects containers looking for narcotics or mislabeled goods, and he thought... READ MORE

Obamas Endorse Music Ed At NAMM Lobbying Event

NAMM members welcomed on Capitol Hill in efforts to persuade lawmakers to increase support for music education

NAMM’s annual lobbying trip to Washington D.C. culminated in a White House meeting, where President Obama and First Lady Michelle Obama delivered a ringing endorsement of the importance of music in the nation’s educational curriculum. The two-day event brought... READ MORE

Q&A: Richard McDonald

Fender Executive V.P. Richard McDonald explains why keeping the Fender brand “relevant” is the best job in the world.

Read the whole article in this preview of our July issue!

Getting Loud Up To Speed

By pushing decision making down to division heads of Mackie, EAW, and Martin, CEO Mark Graham has created a faster, more service oriented organization and expanded the product portfolio in the process.

Read the whole article in this preview of our July issue!

The Piano Of The Future?

Backed by a $12.8 million investment, the ROLI Seaboard bucks centuries of tradition with a new keyboard that puts control of vibrato, timbre, and pitch at the player’s fingertips.

Keyboardists’ days of envying horn players and guitarists may be over. Some very high-profile musicians were already extolling the revolutionary ROLI Seaboard GRAND both before and after it was formally introduced at the 2014 Winter NAMM show. A recent capital investment... READ MORE

Q1: Imports Show Upswing Is Underway

Manufacturers and distributors are anticipating a stronger retail market as evidenced by the volume of music gear imported to the United States during the first quarter of this year. For the three-month period ended March 30, the total value... READ MORE

This Month in Music Trades

July 2014 Issue READ IT NOW!

Complete Nashville NAMM Preview
• What’s Going On At The Show
• Who’ll Be There
• NAMM U. Sessions A Complete Listing
• After Hours Fun

Management Buyout Set To Take Roland Private

NAMM In D.C.: President & First Lady Sing Praises of music education at recent lobbying trip

Tale of Woe: How Paperwork Lapse Cost Gold Tone Banjo $100,000

Industry Data
• Import Gains Continue In 1st Qtr
• The Hottest Selling Products On eBay

Investing In Expanded U.S. Production: Gator Cases opens a 172,000-sq.-ft. plant in Indiana to diversify product line and improve customer service

Guarding Fender’s Legacy: Exec. VP Richard McDonald discusses the challenges of the “best job in the world”

ROLI’s Radical New Seaboard GRAND: Bucking centuries of tradition with a complete redesign of the piano keyboard

DOD Pedals Are Back: Reviving the effects pedal pioneer

Getting Loud Up To Speed: How CEO Mark Graham’s new strategy is paying off

Yamaha’s Wood Preparation Magic: New technique gives new guitars a vintage sound

NAMM’s Museum of Making Music: Tracing the evolution of the industry

• Eastman Acquires S.E. Shires Brass
• Bono And The Edge Join Fender Board
• John D’Addario Honored For Philanthropy
• Yorkville Returns Production To Canada
• Calzone Case On National Geographic TV
• Hal Leonard To Distribute Samson
• Rodgers Honors Top Dealers
• Renner Hosts Piano Tech Academy
• Annual KMC Charity Golf Event

• Sweetwater Gearfest Draws Thousands
• C&M Music Pres. Top Fishing Guide
• Optimum TV Ad Features Music Zoo
• Central Music Hosts Clarinet Symposium
• Reifsnyder’s To Close After 110 Years
• Guitars & More Expands
• Texas Educators Honor Pender’s Music
• Fatal Shooting At Detroit Store


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