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KMC To Distribute Ernie Ball Strings

KMC Music has become a distribution partner for Ernie Ball, Inc. According to KMC Music Vice President of Merchandising Roger Hart, the appointment is effective immediately and includes the entire range of Ernie Ball strings, pedals, picks, and accessories. “Ernie Ball is a dominant force... READ MORE

Parsons Music Celebrates 30th Anniversary

Parsons Music, China’s Largest music products retailer and manufacturer of the world-class Yangtze River Piano brand, recently observed its 30th anniversary. The celebration culminated in two spectacular piano concerts... READ MORE

Sweetwater Smashes Sales, Hiring Records

Sweetwater, the number-one online retailer of music instruments and pro audio gear in the U.S. and the fastest-growing national music retailer, reported another record year in total sales and job creation. Sweetwater is now the number-two music retailer in the U.S. overall, second only to Guitar Center. Total sales in 2016... READ MORE

Fender Flexes Muscle With New Products & Programs

Management aims to rekindle growth in the guitar market with a new flagship Professional Series, launched with “military discipline” and backed by wide-ranging digital marketing initiatives.

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Martin Builds Its 2,000,000th Guitar!

Commemorating an extraordinary milestone, Martin teams with famed watch maker to create a showpiece guitar that showcases craftsmanship and celebrates a 184-year focus on quality.

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This Month in Music Trades

February 2017 Issue

A New Product Launch On “Steroids”: Fender CEO Andy Mooney brings marketing discipline to the introduction of the new Professional Series and claims, “death of the electric guitar is greatly exaggerated.” Plus thoughts on marketing guitars to women.

ATV: New technology firm enters market with innovative new products and a goal of linking music and video to create new art forms.

Pearl River Piano’s Ambitious Bet On Growth: China’s top piano maker celebrates 60th with new expansion plans

KHS Academic Alliance: Broad-based new marketing plan aims to strengthen symbiotic relationships between manufacturer, retailer, and educator.

Return Of A Legend: Supro Guitars reintroduced at NAMM

Profit Center! KMC’s Mark Terry explains how audio can add to any retailer’s bottom line

Fishman Audio: New “Go Anywhere” Line Array With Virtually Limitless Applications

Martin’s Amazing Milestone: Celebrating the construction of 2,000,000 guitars with a truly “one of a kind” instrument and a limited-edition consumer version.

The JBL Story: The company that practically invented the loudspeaker and modern pro audio marks 70th year.

The Gemeinhardt Crusader: Flute maker teams with virtuoso Sir James Galway to create high-value step-up series.

Huber Breese Adapts To New Realities: Motor City retailer blends e-commerce and brick-and-mortar

QRS Systems: Taking digital player pianos to a new level with voice-activated technology

Cole Clark Guitars: Australian guitar maker embraces unusual woods, finding sustainable answers to environmental regs.

Parsons Music Turns 30: China’s top retailer celebrates milestone with major concert event

Guild Expands U.S. Production

• KMC Now Distributes Ernie Ball
• The Oto: A New Way To Make Music
• Hendrix Guitar Sells For $260,000
• Bösendorfer Celebrates Viennese Icon
• New Fender Apparel Line
• Yorkville Distributes WD Products
• Market Share Gains For Lee Oskar Harps
• Légère Reeds Dealer Training Program
• First Saxophone In Space
• JBL Powers Summer Pop Concerts
• Installment Financing To Increase Sales
• Yamaha Honored At PASIC
• Tagima Guitars Debut At NAMM
• Retail Up! Offers New Payment Options
• New U.S. Distributor For Shadow Pickups
• Hamer Guitars Are Back
• TKL Case Offers Improved Warranty

• Gruhn To Sell Clapton Guitar Collection
• Guitar Café—A New Retail Model?
• Wood Brothers Music Expands
• Spicer Music Wins Small Business Award
• “Money Capsule” Sharing Group Launched
• New Location For Homewood Music
• Third Wave Music Opens In Detroit
• Key Music Of Belgium
• Sweetwater Hosts Don Felder Master Class


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