Roland’s Global Product Blitz!
30+ new products, unveiled with globally coordinated 909 Day events, timed to hit retail shelves during the fourth quarter
Roland Corporation precisely choreographed a series of events around the globe on September 9 to introduce more than 30 new products, perhaps its biggest product launch in over a decade. Dubbed “The Future. Redefined.” and celebrated as 909 Day (#909day), a reference to... READ MORE
PreSonus Community Pulls Together In Wake Of Floods
Relief efforts organized by and for the Baton Rouge-based audio specialist have exceeded all expectations
“Thousand-year flood” is the phrase used to describe disasters that wash out not only the known flood zones, but inland areas where flood insurance isn’t required and no one expects catastrophe. If you think the term evokes building an ark, you’re not far off: At Baton Rouge-based PreSonus audio... READ MORE
Imports Decline In Second Quarter
Imports of music and audio gear dropped 9.4% in value during the second quarter according to the latest release of data from the Department of Commerce. With the exception... READ MORE
Reverb Customer Data Confirms Conventional Industry Wisdom
A look at transaction data from the online marketplace reveals that price matters, electric guitarists buy more accessories, and customers want to negotiate
With limited quantifiable data available on the buying patterns and motivations of guitarists, retailers and manufacturers, for the most part, have based their marketing strategies on anecdote and intuition. Reverb.com, the fast-growing digital marketplace for m.i. gear, has the potential to change that. The buyers... READ MORE
Burnishing An Illustrious 135-Year Guitar Heritage
Launched at a time when Chicago was a “western outpost,” Washburn quickly became one of the industry’s largest manufacturers, producing an innovative line of fretted instruments backed by a pioneering marketing effort. How contemporary management is drawing on this history to guide product development and provide a compelling product line.
Read the whole article in this preview of our October guitar issue!
Music Distribution Group In Expanded Facility
New warehouse doubles capacity for specialized U.S. distributor of Adam Hall, EBS, Mad Professor, Höfner, and numerous other lines
The Music Distribution Group has doubled the size of its warehouse and headquarters, moving into a new 30,000-square-foot facility in Riverdale, New Jersey. After six years in... READ MORE