Dealers Report Sales Gains, Tight Margins Results from music retailers responding to this fourth quarter retail sales survey support recent economic data indicating that the U.S. economy is in recovery mode. For the three-month period ending December 31, reporting dealers recorded a 2% increase, bringing total industry sales... READ MORE
Guitar Center’s Tough MAP Policy
Vendors taken to task for inconsistent application
Guitar Center management is taking action over what it sees as the inconsistent application of minimum advertised pricing policies. In a sternly worded letter distributed to hundreds of vendors, John Bagan, executive vice president of merchandising and supply chain, said that... READ MORE Jack Sonni Named VP Of Marketing For D'Addario D’Addario & Company has named a new vice president of marketing in Jack Sonni, a 30-year veteran of the music industry with a proven track record in strategic planning, branding, marketing, advertising, and product development. “Music has always... READ MORE Ernie Ball Strings Marks 50th Year Thanks to millions of sets sold each year, everyone recognizes the Ernie Ball eagle and the “Slinky” logo, but with the passage of time, few appreciate the lasting impact the pioneering entrepreneur had on the music industry and guitar playing.
Guitarists don’t agree on much—any time a ranking of the 100 most influential guitarists is published, verbal brawls are guaranteed to follow. But there is little argument that Leo Fender and Les Paul propelled the electric guitar... READ MORE Sabian Cymbals Turns 30 The introduction of the unique AAX and HHX cymbal lines, the support of world class endorsers such as Larry Londin, Phil Collins, and Harvey Mason, and the “sonically matched” professional-level box cymbal sets are but a few of the landmarks... READ MORE Bedell Promotes School Guitar With Little Kids Rock Partnership Program exposes more children to music while creating marketing opportunities for local retailers Bedell Guitars is developing a broad reaching partnership with Little Kids Rock in an effort to expose more school age children to music, and to simultaneously create sales opportunities for local retailers. Tom Bedell, founder of... READ MORE John Francis Majeski Jr., the longtime editor of The Music Trades and a prominent figure in the music industry, died on December 17, 2011 after a two-year battle with Alzheimer’s disease. He was 90 years old. In a four-decade career at the helm of the magazine, he meticulously... READ MORE
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