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Roland’s Global Product Blitz!

30+ new products, unveiled with globally coordinated 909 Day events, timed to hit retail shelves during the fourth quarter

Roland Corporation precisely choreographed a series of events around the globe on September 9 to introduce more than 30 new products, perhaps its biggest product launch in over a decade. Dubbed “The Future. Redefined.” and celebrated as 909 Day (#909day), a reference to... READ MORE




PreSonus Community Pulls Together In Wake Of Floods

Relief efforts organized by and for the Baton Rouge-based audio specialist have exceeded all expectations

“Thousand-year flood” is the phrase used to describe disasters that wash out not only the known flood zones, but inland areas where flood insurance isn’t required and no one expects catastrophe. If you think the term evokes building an ark, you’re not far off: At Baton Rouge-based PreSonus audio... READ MORE



Imports Decline In Second Quarter

Imports of music and audio gear dropped 9.4% in value during the second quarter according to the latest release of data from the Department of Commerce. With the exception... READ MORE




Reverb Customer Data Confirms Conventional Industry Wisdom

A look at transaction data from the online marketplace reveals that price matters, electric guitarists buy more accessories, and customers want to negotiate

With limited quantifiable data available on the buying patterns and motivations of guitarists, retailers and manufacturers, for the most part, have based their marketing strategies on anecdote and intuition. Reverb.com, the fast-growing digital marketplace for m.i. gear, has the potential to change that. The buyers... READ MORE



Burnishing An Illustrious 135-Year Guitar Heritage

Launched at a time when Chicago was a “western outpost,” Washburn quickly became one of the industry’s largest manufacturers, producing an innovative line of fretted instruments backed by a pioneering marketing effort. How contemporary management is drawing on this history to guide product development and provide a compelling product line.

Read the whole article in this preview of our October guitar issue!



Music Distribution Group In Expanded Facility

New warehouse doubles capacity for specialized U.S. distributor of Adam Hall, EBS, Mad Professor, Höfner, and numerous other lines

The Music Distribution Group has doubled the size of its warehouse and headquarters, moving into a new 30,000-square-foot facility in Riverdale, New Jersey. After six years in... READ MORE


This Month in Music Trades

October 2016 Issue

Why Contemporary Guitars Are A Better Value: Forget talk about the “good old days.” Dollar for dollar, particularly at the entry-level price points, customers can get a better instrument for less than at anytime in history.

Confirming Conventional Wisdom: Customer purchase records from Reverb.com show that price does matter, buyers like to negotiate, and electric guitarists buy more than acoustic guitarists.

Roland 909 Day: Over 30 new products debut in precisely choreographed series of global events.

Import Tracker: Second Quarter Import Sales Decline

The Metal Market: Why heavy metal guitarists continue to drive a disproportionate number of guitar sales.

Yamaha Guitars Turns 50: How the Woodstock Festival helped launch the now acclaimed brand.

Washburn At 135: Building on a storied tradition.

Ibanez Rules: Taking “retail specialization” to an entirely new level.

Furch Guitars: Soviet-era bans didn’t stop this Czech guitar maker.

Massive Flood Relief Drive Aids PreSonus Employees

MDG Expands Warehouse Facility

Guitar Center Second Quarter Results

Forefront
• RPMDA Plans Upcoming Convention
• Casio Provides Keyboards For Musuem
• D’Addario Upgrades Rico Packaging
• SLM Distributes LP Percussion
• Meinl Returns To Frankfurt Fair
• Parsons Sponsors Epic Piano Tour
• Hal Leonard Distributes ZT Amps
• Vandoren Hosts Artist Summit
• Guitars Made From Skateboards?
• Retail Boot Camp Set For 2017 NAMM
• Burns Guitars Back In The U.S.
• DW Opens New York Artist Showroom
• SLM Acquires Compass Ligatures

Retailing
• Metroplex Newest Bösendorfer Dealer
• Island Music “Music Is Win” Clinic
• Bailey To Head Sweetwater GearFest
• New Owner For Boogie Man Music
• Blues Angel Named “Business Of Month”
• Sweetwater Settles Hello Music Suit


     
     






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