The U.S. Fretted Instrument Market
Detailed sales data on the $2.9 billion U.S. fretted instrument market, including ten years of precise unit and dollar sales data on acoustic, electric, and bass guitars; instrument amplifiers; all type of effects; guitar strings; and ukuleles. Accompanying market analysis explains the economic, demographic, social, and musical trends influencing market direction. Additional charts track shifts in retail selling margins, average selling price for all products, as well as acoustic and electric guitar sales by price point.
When you order our Fretted Instrument Sales Data below, you'll also receive the complete Music Industry Census report—a comprehensive overview of the $8.8 billion U.S. music products industry that tracks sales of all musical instruments and accessories, plus live sound products, DJ gear, and recording software and hardware.
Microsoft Excel + PDF: $129.95 - Spreadsheets include 10 years of sales history with year-over-year comparisons, wholesale and retail value, unit sales, and average unit selling prices.
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Below is sample data from the 2019 edition of this annual report. The new report presents current-year data and analysis.