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The State of the Online Retail Marketplace

Report Also Features Sales Data For The Top 50 Online Music Gear Sellers

In 2021, online retailers around the world benefitted from robust demand for most music products, as well as increasing consumer comfort with buying online. Collectively, the world’s fifty largest online sellers, operating in sixteen countries, saw 2021 revenues advance. All but ten of the Top 50 posted sales gains, with performance ranging from an enormous 44% increase to a 25% decline.

The COVID related lockdowns of 2020 and resulting store closures, coupled with consumer caution about venturing into public spaces, provided strong tailwinds for online sellers. With most brick and mortar locations only partially open, online sellers in the U.S. booked over 50% of 2020 new product sales. Sales data for the global market, to be released later in the year, will most likely show a similar trend worldwide. In 2021 however, as COVID restrictions were lifted and brick and mortar stores resumed more normal operations, online sellers saw their market share dip.

How have online retailers redefined how music products are sold? In this report on the state of e-commerce in the music industry, we provide a list of the world’s top 50 music retailing websites ranked by dollar volume. In total, this group of web retailers accounts for nearly 50% of the industry’s total volume. The report includes 5 years of sales data, employee countsproducts sold, and complete contact information.

Data is presented in PDF format with supporting Excel files.

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