COMPANIES TO WATCH
|Intellimix Corp. headquarters in Montreal, QC.
Canadian distributors of CE, m.i., and professional AV products.
BASED IN MONTREAL, Quebec, Intellimix Corp./AVL Media Group. is an award-winning national distribution company serving the consumer electronics, m.i, professional AV, live performance, and broadcast markets. In business since 1996, the company represents a growing portfolio of state-of-the-art brands and offers unparalleled access to the Canadian market with bespoke fulfillment and value-added distribution solutions tailored to individual brand success.
Specializing in high-efficiency distribution and fulfillment in the m.i., consumer electronics, and creation market spaces, Intellimix continues to outperform many of its competitors in these very challenging segments. The company has added new m.i. and CE brands to its portfolio and gained market share for its core products despite increased pressure on traditional brick-and-mortar retail channels. “It’s tough out there, but we are very good at it, and we’re winning,” says CEO Steve Kosters. “We have made significant investment in motivating the market and promoting directly to consumers through various web-based social media and B2C channels as well as augmenting our Ontario sales team.”
AVL Media Group, the professional division of the company, has maintained its long pattern of growth through a banner 2019. Earlier this year the company moved into the newly completed 10,000-square-foot expansion of its head office facility and added staff in inside sales and marketing. Rob Poretti, who joined AVL this past July as director of Ontario sales, brings a wealth of experience in product development and as an integrator and distributor. Poretti is extremely well connected to the market and is already delivering positive results. Additionally, he brings deep experience and expertise in the field of R.F. technology to the company, creating opportunities for possible expansion into the areas of live entertainment and on-air wireless technology.
Building on its success in the intercom market with Pliant Technologies wireless Crewcom and new Microcom series products, AVL has expanded its communications portfolio and is now proudly representing the new Telos Infinity IP-based intercom systems. This allows the company to offer complete and scalable wireless, wired, or hybrid intercom systems for almost any application.
In response to exciting growth in the video technology business, AVL has expanded its sales and support team. J.P. Tremblay was appointed product specialist and business development for video, bringing expertise in all aspects of video display technology, media servers, and AV networking. New partnerships with Broadata Communications (state of the art AV networking products) and INFiLED (large scale LED displays) complement existing offerings.
Organic growth continues in the wider American market with AVL’s representation of Italian manufacturer Spotlight SRL. Spotlight’s best-in-class theatrical, studio, and architectural lighting equipment is gaining significant traction in the U.S. market, led by AVL’s showcasing of the brand at the USITT Expo in March and LDI Show in Las Vegas in November. Although AVL only recently began distributing Spotlight LED lighting products in the U.S., it has enjoyed early success with major clients including ESPN, ABC, and others.
Always seeking new and innovative ways to attract attention in the marketplace and effectively launch new products and technologies, the company has invested in a mobile recording studio truck. Built to broadcast standards, this special vehicle will soon be visiting customers and venues across the country as a functional showcase for the highly anticipated Midas Heritage D audio console and other complementary products from AVL’s world-class portfolio.
Beyond the world-recognized brands it represents, AVL Media Group distinguishes itself in the very competitive North American marketplace by providing expert application and design support, knowledgeable and focused regional representation, and “in-country” after-sales service and warranty support for all the product lines it represents. “It is all about adding value for our integrators and resellers,” says Managing Director Andrew Hope.
Commenting on the overall domestic Canadian market, Hope goes on to cite significant “movement and uncertainty” in some major manufacturers’ distribution arrangements and “a shakeup amongst integrators” that have translated into opportunity for both companies. In general, he says, “We are very much on track for healthy continued growth and looking forward to 2020.”