|The Sweetwater “24-Hour” music store at The Clyde performance venue in Fort Wayne, IN. Plans call for installing machines in other locations.|
Music Vending Machine
“24-Hour” store located in Fort Wayne performance venue offers 20 items. Plans call for machines in additional locations.
Sweetwater’s one-of-a-kind “24-Hour Gear Store” has been installed in the lobby of The Clyde, a state-of-the-art performance venue in the retailer’s hometown of Fort Wayne, Indiana. The easily accessible machine includes a curated assortment of gear and accessories ranging from guitar strings and microphones to batteries and gaffer’s tape. Products are available with the swipe of a credit card and the press of a button.
“We want to make sure that nothing stands in the way of a performance,” said Sweetwater Chief Marketing Officer David Stewart. “If an artist needs something at the last minute, we can provide it on the spot. This reinforces our commitment to do all we can to help our customers make music and to always exceed their expectations.”
“Touring musicians might
find themselves with an emergency
just before or during a show.
We can provide essentials, and they never
have to leave the venue.”
The Sweetwater 24-Hour Gear Store isn’t a typical vending machine. It features a dynamic touch screen that displays pictures and short descriptions for each item available. Additionally, customers can pay with all major credit and debit cards as well as both Apple and Google Pay. Customers can also obtain a copy of Sweetwater’s 600+ page gear resource, ProGear, from a display stand immediately next to the machine.
“This is a great way to combine innovation and convenience to help better serve our customers,” explained Sweetwater founder and CEO Chuck Surack. “Touring musicians might find themselves with an emergency just before or during a show. We can provide essentials, and they never have to leave the venue.”
Sweetwater hopes to install similar 24-Hour Gear Stores in other locations.