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PRS Chief Operating Officer Jack Higginbotham is directing production of PRS SE guitars at a new dedicated plant in Indonesia.

PRS Opens Indonesian Guitar Factory

Dedicated staff of engineers and builders will work exclusively on PRS SE Series guitars.


PRS GUITARS HAS OPENED a new dedicated manufacturing facility in Surabaya, Indonesia for production of its line of PRS SE Series instruments. The facility, which is part of the PT Cort campus, features custom-designed machinery and a dedicated staff of engineers and guitar builders focused exclusively on producing PRS SE guitars.

The SE line began development in 1999 in response to a request from longtime PRS endorser Carlos Santana, who wanted a signature guitar at a more accessible price point. The series has grown exponentially over the years, and while PRS partnered with several manufacturers overseas to create the line, this new facility at PT Cort is based on the company goal to work more closely with manufacturing partners on process and quality controls.

“The goal is to make inspirational instruments whether we’re making them here in Maryland or with our manufacturing partners overseas,” stated PRS Guitars Chief Operating Officer Jack Higginbotham. “We want to make the best instruments that we can at every price point.”

To celebrate the opening of the facility, PRS has posted an in-depth factory tour for fans, guitar players, and those interested in a closer look at the operation in Surabaya. The video traces the production process, from raw wood to finished SE guitar, and is narrated by Higginbotham. Having started at PRS as an entry-level employee in 1985, the year Paul Reed Smith founded the company, Higginbotham has worked in every production job in the factory and held a wide range of management posts. As PRS Guitars’ COO, he regularly travels to Indonesia, supervising the new manufacturing facility.

Paul Reed Smith Guitars is a leading manufacturer of high-quality instruments in Stevensville, Maryland and has provided some of the world’s most renowned musicians with instruments since 1985. The PRS team of highly skilled craftspeople design and build a wide variety of musical instruments and gear for worldwide distribution, including electric, acoustic, and bass guitars as well as boutique-style guitar amplifiers. The PRS SE line of products complements the Maryland-made PRS line by offering highly approachable and more affordable electric, acoustic, and bass guitars. Artists currently playing PRS instruments and/or amplifiers include Carlos Santana, Neal Schon, John McLaughlin, John Mayer, Jimmy Herring, Orianthi, Mark Tremonti, Zach Myers of Shinedown, Brian Kelley of Florida Georgia Line, David Grissom, Martin Simpson, Tony McManus and Blake Shelton.

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