|Giovanni Hidalgo was joined by some of Europe’s top percussionists for a jam at Ronnie Scott’s London Club, celebrating LP’s 55th anniversary.
LP Marks 55th Year With
Blow-Out Jam In London
Special guests included Grammy winner Giovanni Hidalgo and Jamiroquai’s Sola Akingbola.
Latin Percussion, the company that popularized congas, bongos, and Latin percussion instruments, recently celebrated more than half a century hosting a blow-out Rhythm Jam concert at the world famous Ronnie Scott’s jazz club in London. Special guests at the event were Grammy Award-winning percussionist Giovanni Hidalgo and Jamiroquai’s Sola Akingbola and his band, Critical Mass.
LP Brand Manager Derek Zimmerman commented, “Last year we celebrated LP’s longstanding association with New York City by throwing a similar event at the Cutting Room in Manhattan. The positive energy and comradery were undeniable. Sola had wanted to include Giovanni at an event in the U.K., so we decided to revisit the idea this year and invite our family to come jam with us at this incredible venue.” The entire concert was filmed and will be released on LP’s YouTube channel later in the year. LP’s social media platforms will be posting further information regarding the concert broadcast.
Founded in 1964, LP has been a pioneer and major innovator in the development of percussion instruments. Many world-renowned artists such as Hidalgo play their instruments and work with the company to develop new ones with specific sounds and styles.
Hidalgo is arguably the world’s greatest contemporary conga player. His innovative approach has changed the art, concept, and technique of conga playing, taking it to new heights. In recognition of his contribution to the world of percussion, the event saw him presented with the newly established Latin Percussion Legacy Award.