|With the Custom Shop Original collection, Gibson celebrates the 60th anniversary of the Les Paul Standard.
Gibson Unveils Three New Guitar Collections
New management pays tribute to Gibson tradition while offering in-demand contemporary features.
Gibson introduced three new guitar collections at an event in Nashville on April 29. “Our vision of becoming the most loved, the most played, and the most relevant guitar brand, again, is becoming a reality,” declared James ‘JC’ Curleigh, president and CEO. Curleigh, a former Levi Strauss executive, took the reins at Gibson late last year after the guitar maker emerged from bankruptcy. “The energy continues to build around our new collections and we are very proud that we could draw on our heritage for the Original collection and build on our innovation for the Modern collection,” added Cesar Gueikian, Gibson’s chief merchant officer. Gibson’s new product offering is segmented into three distinct series: the Original Series, the Modern Series, and the Custom Shop Original Collection.
Gibson’s Original Collection evokes the guitar maker’s “golden age” in the ’50s and early ’60s. Gueikian stated, “With this classic line we are paying tribute to our iconic past, bringing back the guitars which shaped the sounds across all generations and genres of music.” The collection includes faithful reproductions of the Les Paul Standard ’50s; Les Paul Standard ’60s; Les Paul Special in TV Yellow; Les Paul Junior in Tobacco Burst; SG 61 Standard with factory stop-tail; Maestro and Sideways vibrolas; SG Special and Junior; classic ES-335 Figured and DOT; Firebird; Flying V; and Explorer. For the acoustic market, the collection also includes J-45, Hummingbird, and J-200 models.
|Gibson’s Original Collection evokes the guitar maker’s “golden age” with a selection that pays tribute to the classic models of the 1950s and 1960s.|
The new Gibson Modern Collection builds on Gibson’s tradition of innovation, incorporating in-demand features like lighter-weight bodies, push-pull systems to switch between pickup configurations, innovative slim-taper necks with asymmetrical profiles, and shaved heels for easier access to higher frets, as well as improved sustain and stability. The Modern Collection includes the Les Paul and SG Modern; Les Paul Studio and Tribute models; new ES-235 and modern versions of the ES-335; Flying V and Explorer B-2; and modern Hummingbird, J-45, and J-15, as well as the Parlor acoustic models.
With the Gibson Custom Shop Original Collection, the company “offers the pinnacle of craftsmanship, quality, and sound excellence. Each instrument celebrates Gibson’s legacy through accuracy, authenticity, and attention to detail,” says Gueikian. “This year we celebrate the 60th anniversary of the 1959 Les Paul Standard, the holy grail, with our most historically accurate re-creation of the most iconic guitar in history.”