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The All New 2016 International Trade Almanac

The ultimate guide to help you understand the $17 billion global marketplace
for musical instruments and audio gear


What is the size of the guitar market in Spain? How many saxophones are sold in Mexico? Are sales of audio products expanding or contracting in Brazil? Who are the top music retailers in Argentina, South Africa, France? And how much do they sell?

This 2016 edition of the International Trade Almanac not only answers these questions but presents a wealth of data and analysis on the size and structure of the global marketplace for musical instruments and professional audio products. Providing even greater depth, this 50-page report comes with supporting Excel files containing year-over-year sales analysis for the last three years, plus market share data and unit volume data. Dealer information includes sales data, store and employee counts, and complete contact information.
The new International trade Almanac comprises three sections: Global Export Data, Sales Data By Country, and a Global Ranking of the word’s largest 400 music stores. 
GLOBAL EXPORT DATA: Just six countries manufacture close to 90% of the world’s music and audio gear. They are the USA, China, Taiwan, Japan, Indonesia, and Korea. By accurately tracking where these top producers export their goods, from Azerbaijan to Zaire, we can determine the size of markets around the world. Where do the numbers come from? Member countries of the World Trade Organization (WTO) adhere to strict product classification codes called the Harmonized Tariff Schedule. Under WTO rules, a producer in China uses the same 12-digit classification code when exporting a trumpet as a producer in the USA or Germany. Our research team accesses the export databanks of the top producing countries and prepares statistics for 16 different categories of musical instruments and audio gear, which are all featured in this report. Presented in this report are three years of data with year over year comparisons, supported with detailed Excel files. Categories include: Audio Products, Acoustic Pianos, School Music Products, Guitars and Accessories, Percussion, and Electronic Keyboards.




GLOBAL DEALER DATA: Where are music products sold around the world? Which are the top stores, and what does music retail look like in Russia, India, South Africa, Japan, and elsewhere? In this first-ever report, The Music Trades identifies 400 leading retailers around the world, accounting for more than $10 billion in revenues. This section of the International Trade Almanc includes Excel files providing year-over-year sales data for each of the retailers on our list—plus store and employee counts, product types sold, and complete contact information: address, telephone, fax, email, and web.



Music Sales

 % Change


Music Sales
Per Capita


Share Of
Global Market


Median Age


% Change


Per Capita

% Change
(Per Capita)


GLOBAL MARKET DATA: This section of the International Trade Almanac shows where the business is done, country by country, region by region, with year-over-year comparisons. You’ll learn why Brazil was the fastest growing market (+19.6%) and Ireland saw the sharpest decline (-19.1%). This section of the report also includes country-by-country population figures, GNP data, growth rates, and demographic data.

Order today for immediate delivery  of The International Trade Almanac in both PDF and Excel files to your email address: $149. ORDER NOW or call: (800) 423-6530  

Industry Census

Retail Top 200

Global Sales Data

Quarterly Sales Data

Import Tracker

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