Music Distribution Group In Expanded Facility
...a building in nearby Boonton, CEO Stave Savvides said, “We were bursting at the seams and were desperate for more space.” Located in an industrial park, the bigger and more efficient warehouse at the new MDG facility will provide improved service to retail accounts for the company’s broad portfolio of product lines, which includes Adam Hall Audio, Cameo Lighting, Höfner guitars and basses, Laney amplification, effects by EBS, G Lab, Mad Professor, Red Witch, Ultrasone, and G7th capos. In addition, the facility houses an expanded marketing department and a well-equipped “Experience Center” for educational clinics, seminars, and product demonstrations.
Savvides started Musical Distributors Group after nearly 20 years as a manufacturer’s representative, first for a New York City-based company and later as the founder of his own rep firm. Around the turn of the 21st century, his connections within the music industry paved the way for him to distribute products he had previously represented. Although “Distribution” figures prominently in the company’s name, the organization is more than a simple middleman, providing tailored marketing strategies and services for each of its product lines. For example, the new facility features a well-equipped guitar shop that performs a complete set-up and quality check to ensure that every Höfner instrument is shipped in perfect playing condition. There’s also an electronics facility that provides service for MDG’s expansive line of effects products. Savvides added, “We’ve evolved into a company capable of providing whatever services a manufacturer needs to enhance its presence in the U.S. market.”
MDG has active accounts with virtually every m.i. retailer in the country, as well as a computer system that interacts seamlessly with the ordering systems of the major chains and e-tailers. These tight relationships enable the company to quickly gain market presence for up-and-coming brands, or products not well-known in the U.S. market. Savvides said, “We can provide access to the distribution channel very quickly and efficiently.”
In addition to providing efficient and effective distribution strategies for a broad range of product lines, the MDG facility is also energy efficient. Solar panels on the roof provide most of the electricity, and the warehouse is equipped with motion-sensitive light switches that automatically turn off the lights when there is no motion.
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