Sweetwater Announces Another Stellar Year
...additional expansion of its campus in Fort Wayne, Indiana. Total sales in 2015 were $433.1 million, up 22.3% over $354 million in 2014, which was also a record-breaking year. December 2015 sales topped $50 million, up 21% over December 2014. Black Friday and Cyber Monday both shattered all previous records. Sweetwater sold more than 80,000 guitars in 2015. Meanwhile, pro audio, microphones, keyboards, guitar amps and effects, and drums were among the many product categories that saw very significant growth.
Sweetwater founder and President Chuck Surack commented, “I started Sweetwater 37 years ago with a commitment to helping my friends pursue their dreams. I’m incredibly proud that last year our amazing employees helped over 265,000 first-time customers purchase the gear to help them live out their musical passions. It’s gratifying to see how our commitment to doing the right thing and always taking care of every customer continues to help us make thousands of new friends every day.” In all, Sweetwater employees, primarily the sales force, handled more than 3.5 million phone calls.
Employment growth is ongoing at Sweetwater as the company aggressively continues to hire the best-qualified people in the business. On January 1, 2015, Sweetwater had 781 employees. As of January 1 of 2016, the number had increased by 21% to 946 employees, and is steadily growing.
In June, Sweetwater completed a total redesign and expansion of its Music Store in Fort Wayne. Now four times its original size and one of the largest in the Midwest, the Sweetwater Music store is backed by the largest onsite inventory of musical instruments and audio gear of any music store in the country.
Sweetwater’s campus will continue to grow in 2016, with the completion in February of a 16,000-square-foot building to house the marketing and merchandising staffs, as well as a new state-of-the-art video studio. Further expansion of employee amenity areas including the health club and salon and spa will also be completed in 2016.
A comprehensive “virtual tour” of the Sweetwater campus can be viewed at: http://www.sweetwater.com/tour/.
Subscribe to Music Trades!