|Between innovative packaging and a successful string recycling program, D'Addario is a leader in sustainable manufacturing.
D’Addario Reduces Environmental Impact
With Innovative Packaging
CEO Jim D’Addario’s quest to turn “waste into worth."
THE D'ADDARIO COMPANY has led the way in developing products and packaging that have the lowest possible environmental impact. A decade ago, CEO Jim D’Addario revolutionized guitar string packaging by coiling and packaging strings together in a single, recyclable, Vapor Corrosion Inhibitor (VCI) bag. The innovation has reduced packaging waste by 75%, saving more than 7 million pounds of paper.
More recently, the company has stepped up its conservation efforts, partnering with Terracycle, an organization that repurposes hard-to-recycle waste. Together, they formed Playback: the world’s leading string recycling program. Since Playback’s inception, D’Addario has recycled more than 3 million strings through Restring & Recycle events hosted by music retailers across the country, recycling competitor strings and rewarding D’Addario’s loyalty members for participation.
After acquiring Pro-Mark, the D’Addario team discovered that the drum stick makers were using 1,500 trees a day to produce sticks. Taking action, they teamed up with the Tennessee Department of Agriculture Division of Forestry to create Play. Plant. Preserve. a landmark reforestation program that aims to replace every tree harvested for use in making drumsticks. For every pair of Promark sticks purchased, Promark provides seedlings to family-owned forests in Tennessee. Approximately 85,000 trees are planted each year, and to date Play. Plant. Preserve. has planted 320,000 trees.
D’Addario also extends its sustainability efforts throughout its offices by removing all plastic utensils and plates, and by installing an energy-efficient light and sensor systems, in offices and factories around the world.
For Jim D’Addario, the conservation efforts constitute both good business sense and part of his company’s responsibility to the larger society. He says his team is looking for more ways to minimize their products’ impact on the planet and to inspire the entire music industry to follow their lead and “turn waste into worth.”