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Amazon warehouses are prioritizing groceries and household staples, slowing deliveries of discretionary goods.

Music Gear Back-Burnered As Amazon Pivots To Essential Goods

Amazon warehouses are currently accepting only groceries, medical supplies, and other essentials as consumers turn to home delivery during pandemic.


MUSIC INDUSTRY SUPPLIERS say orders from Amazon have essentially ceased as the mega-retailer focuses all fulfillment activity on "essential items." Amazon announced in mid-March that with millions of Americans homebound and looking to Amazon for groceries, medical supplies, and household staples, all other goods would be put on the back burner. As of now, Amazon is not accepting nonessential items—including musical instruments—into its warehouses. Fender, Roland, KMC, and Hal Leonard are among the suppliers that confirm they've felt the effects of the new policy.

A report in Wired stressed that this move would affect millions of third-party sellers and vendors who have come to rely on Amazon's warehouses to get their products to customers. For consumers, the report notes, the policy means readier access to items like soap and dog food—but likely shipping delays for discretionary goods. Wired does clarify that Amazon is still delivering nonessential products that are already stocked in its warehouses. It just won't accept replenishments from vendors and sellers for the time being.

Amazon accounts for 39%
of all online orders in the U.S.

Wired quotes this announcement on Amazon's official forum for sellers. “We are seeing increased online shopping, and as a result some products such as household staples and medical supplies are out of stock,” it reads. “With this in mind, we are temporarily prioritizing household staples, medical supplies, and other high-demand products coming into our fulfillment centers so that we can more quickly receive, restock, and deliver these products to customers.”

In response to the coronavirus outbreak, Amazon was also set to hire an additional 100,000 workers in the U.S. to meet rising demand. Pay for all U.S., Canada, and U.K. Amazon employees was to be raised by at least $2 through the end of April. According to Wired, the company has also expanded its sick leave policy and set up a relief fund aiming to provide an initial $25 million to independent delivery drivers and seasonal workers affected by the pandemic.

Amazon accounts for 39% of all online orders in the U.S.

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