|Showing off the new Fender Acoustasonic guitar, Evan Jones, chief marketing officer; Billy Martinez, v.p. acoustic guitar category; Justin Norvell, executive v.p. Fender product; Andy Mooney, CEO.|
New guitars combine the best qualities of a classic Telecaster and an acoustic dreadnought.
FENDER HAS INTRODUCED an entirely new music tool for guitarists with the Acoustasonic, a hybrid instrument that combines the feel and playability of the classic Telecaster with the tonal quality of a traditional acoustic dreadnought. This flexibility is achieved with a chambered thinline body and a lightly braced solid spruce top, mated to a proprietary pickup system developed in partnership with Fishman. A five-position switch, mounted on the top just like on the standard Telecaster, allows players to easily transition tone from the Telecaster twang to a mellow spruce top, mahogany back and sides dreadnought, to a bright all maple parlor sized acoustic, with infinite variations in between. The neck is smooth finished mahogany with an open-pore satin finish for ease of play.
Justin Norvell, Fender executive vice president of product, describes the guitar as an “incredible creative tool” for a player who needs to switch between acoustic and electric in performance or recording situations. He added, “Since we’ve put it in the hands of artists, they’ve gone wild with it, taking it in directions we never anticipated.” Video content of the Acoustasonic in action will soon be available on the Fender website to graphically illustrate its potential.
Fender CEO Andy Mooney said, “If the American Acoustasonic were a car, it would be a high-performance SUV. It is not just a state-of-the-art acoustic guitar that sounds great on stage – it’s a state-of-the-art electric guitar that sounds great on stage. That’s a challenge Fender was proud to take on.”
The Acoustasonic, which will begin shipping early in the year, is being manufactured at Fender’s Corona, California plant. Although it has an unmistakable Fender headstock and body shape, the guitar represented a significant manufacturing challenge. “Corona is great at producing Teles, Strats, and P-Basses, but didn’t have a lot of experience dealing with thin spruce tops or a chambered body,” said Norvell. “We had to create separate manufacturing cells throughout the plant to accommodate these processes.”
Billy Martinez, vice president of Fender’s acoustic product category, described the Acoustasonic as “an entirely new product platform” that will be expanded over the next three to five years with additional models.