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The Leading Journal of the Music Products Industry since 1890

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February 2019: The NAMM Show Issue


Meet Gibson's New CEO:
JC Curleigh pledges to make Gibson “easier to do business with” as he takes the helm

The Worship Market: How to tap the industry’s single biggest customer base

Q&A: Yamaha President Tom Sumner on “untapped market opportunities” and the meaning of his recent promotion

This Is A Guitar Store? Cars + guitars = an inspired retail model for Walt Grace Vintage

Korg Acquires Spector Bass

Should Suppliers Sell Direct? The industry debates the merits of manufacturers adding a “click to buy” box on their websites

Bridging The Software-Hardware Divide: How Arturia is opening new markets with an unconventional product strategy

Fender sets new value benchmark with American Performer Series

Fender CEO Mooney On How To Expand The Guitar Market

The Music People: How ingenuity and endurance fueled the growth of a top industry supplier

How KRK Redefined How Music Is Made And Recorded

Control: How a New York retailer has specialized to address the growing interest in modular synthesis

DR Strings At 30: Specialty string maker thrives by addressing underserved market niches

Tiny Boy Bass: Hosco branches out with a new “travel friendly” bass guitar

The Furch Guitars Story: Czech company's journey from an underground guitar shop to an acclaimed line sold worldwide

Inner Beauty: Aeris Packaging provides unique shipping alternatives for both manufacturers and retailers

Forefront
  • Steinway Steps Up Trademark Enforcement
  • Gibson Bankruptcy Exit Delayed
  • RCF Acquires DPA?Microphones
  • “Saint Nick” D’Addario Spreads Cheer
  • Bechstein Piano Celebrates 165th
  • Hiwatt Amps Are Back
  • “Hit Like A Girl” Promo Expands Scope
  • North Bridge Winds Sponsors College Tour
  • Beyma Audio Celebrates 50th Year
  • Recounting The Booming Shanghai Show
  • Estate Of Prince Sues Custom Guitar Builder
  • pBuzz Offers Preschool Curriculum Guides
  • Yangtze River Artist Completes China Tour
Retail
  • Sam Ash Opens Jacksonville Store
  • Audiomusica’s Santiago Showplace
  • Major Missouri Guitar Theft
  • Guitar Center Aids Wildfire Fight
  • Music Makers Owner To Retire
  • Piano Store Converted To Homeless Shelter
  • Russell Kassman To Retire

The leading journal of the music products industry SINCE 1890
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