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The Leading Journal of the Music Products Industry since 1890

Purchaser's Guide Ad Information

When you place your display ad in the print and digital editions of the Purchaser's Guide... get a banner ad on the searchable web edition of the Guide, linking directly to your website, at no extra charge.

Download the complete Purchaser's Guide Media Kit here.

View the current digital edition and searchable web edition of the Guide.

General Advertising Rates

Full Page $1,000
Half Page $640
One-Third Page $465
One-Quarter Page $385
Bleed Charge 10%
Preferred Position 10%
Agency Commission None

Online Banner Ad Specifications (Click here for sample)

Horizontal banner 468 x 60 pixels
Square banner 125 x 125 pixels


Standard Process $145
Matched Colors $150
Four-Color Process $400
Inserts Rates and specifications on application

Ad Sizes

Space Unit Width Depth
1 page 5 1/2" 8 1/2"
1/2 page horizontal 5 1/2" 4"
1/2 page vertical 2 1/2" 8 1/2"
1/3 page 5 1/2" 2 3/4"
1/4 page horizontal 5 1/2" 2"
1/4 page vertical 2 1/2" 4"

Mechanical Requirements

Type Page Size 5 1/2" x 8 1/2"
One Column Width 2 1/2"
Two Column Width 5 1/2"
Bleed Size 6 7/8" x 10 1/4"
Trim Size 6 3/4" x 10"
Screen 133


  • We accept ad files in the following formats: .pdf, .tif, .jpg, .eps. Resolution should be 300 dpi.
  • Files under 20 MB can be emailed to
  • For files of any size, you can use file sharing applications such as DropBox, send us a download link to a file posted on your website, or upload your ad to Music Trades' FTP site. Instructions:

USER NAME: Music Trades
* please note that credentials are case sensitive

Contract & Copy Regulations
Submission of any advertisement shall constitute acceptance of the following General Conditions:

  • Advertisements are accepted upon the representation that advertiser and its agency have the right to publish the contents thereof. In consideration of such publication, advertiser and its agency agree to indemnify and hold publisher harmless against any expense or loss by reason of any claims arising out of publication.
  • Publisher shall have no liability for errors in advertiser's index.
  • Publisher shall have the right to hold advertiser and/or its advertising agency jointly liable for such monies as are due and payable to the publisher for advertising.

The leading journal of the music products industry SINCE 1890
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