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J. Ferro’s Arcadia, Avalon, Denair, and Escalon bass models.

J. Ferro Bass

Designed by bassists, for bassists

The new J. Ferro line of bass guitars is the culmination of founder Jose Ferro’s three decades of experience as a guitar industry executive and a performing bassist. The new line blends exotic woods, distinctive aesthetics, and exceptional playability at an accessible price. Ferro explains, “When we say these basses were designed for bassists by bassists, we really mean it. We didn’t tell players what they needed; we asked them what they wanted and then created it.”

The J. Ferro bass line represents the logical end-point of an illustrious and varied career. Ferro performed and recorded extensively as a bassist, did stints at retail, and then joined ESP guitars, where he spent 18 years directing product development and marketing and sales strategies. By 2014, though, he was ready for a change. At the Winter NAMM show that year, industry friends and artists he’d known for years encouraged him to start his own company. “I wanted to do something that I was passionate about, not just work for another guitar company,” he explains. “So I decided to start my own bass company.”

Drawing on his experience at ESP designing and sourcing guitars, Ferro spent the next year creating his new bass line. The effort resulted in four distinctive product families that address just about every bass playing style, offering exceptional balance and ergonomics. Tone and playability are further enhanced with proprietary J. Ferro pick-ups and tuners.

Ferro’s Arcadia series features a neck-through mahogany body, with a striking bird’s-eye poplar top, and is available in four-, five-, and six-string versions. The Avalon has a more understated mahogany body shape with a burled mahogany top. It is offered in four- and five-string versions. The Denair is crafted from layers of spalted maple, ash and mahogany and is available in four-, five-, and six-string versions. The Escalon, with its sleek horns and striking silhouette, features a mahogany body and contrasting ebony top. All of the J. Ferro basses have a level of craftsmanship typically associated with custom-made instruments, but are priced to retail for under $1,000.

Ferro describes the new basses as “flexible and expressive.” He adds, “Touring, playing live, and working in the studio gave me an understanding of what bass players needed on the job. Our guitars are designed to help them get the sound they need in any playing situation.”

At the upcoming NAMM show, Ferro will be signing up dealers for his new line of basses. The company’s slogan, “It’s Your World... Play It!” aptly sums up Ferro’s bass-centric approach to product development.


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