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“For Dummies”

Publications proven to make it easier to master music

The For Dummies brand and its now iconic yellow and black reference series of content were born in 1991 with the publication of DOS For Dummies. Now in its 21st year, the For Dummies brand has more than 1,800 active topics covering everything from health to history, music to math, sports to self-help, technology to travel, and much more. The brand has sold more than 250 million books and millions more licensed products in the U.S. alone. Content is available in print, eBooks, enhanced eBooks, mobile apps, and e-Learning formats. Part of global publisher Wiley (Wiley.com) since 2001, For Dummies is the world’s best-selling reference series, with the mantra “Making Everything Easier.” This mantra is the hallmark of the brand. “Our customers count on For Dummies content to provide authoritative, easy-to-understand information, no matter what the topic or format,” says a company spokesman. “Our commitment to meet our customers’ needs and expectations is at the forefront of every stage of the process—from authoring and editing to marketing, sales, and brand design—making For Dummies one of the world’s most recognizable brands.”

Appealing to anyone new to a topic, whether a beginner, intermediate, or pro—the For Dummies brand delivers practical, fun, easy-to-use information that helps people be more effective at work, home, and play. Providing what is needed “right away” empowers the reader to get in and “do.” It is this hands-on approach that makes the series so appealing to musicians.

Music and music theory make up an especially popular and growing category for the For Dummies brand.  Beginning with the bestselling Guitar For Dummies with DVD, now in its third edition, the series includes a wide range of content focusing on music and musical instruments including: Ukulele For Dummies, Piano For Dummies, Blues Harmonica For Dummies, Songwriting For Dummies, Singing For Dummies, and Music Theory For Dummies, to name just a few. With expert instruction from musician authors, detailed illustrations and photographs, and play-along tracks on CD or DVD, learning musicians get what they need to start playing right away—from properly selecting, holding, and caring for an instrument to reading music and playing a variety of styles. As the music category expands, so do the ways in which the brand’s content is delivered. “Whether our customers are excited about eBooks, prefer print, or like mobile apps,” adds the spokesman, “For Dummies is the go-to brand to deliver what the musician needs.

In addition to its print, eBooks, and other digital content, For Dummies can be found online at Dummies.com, where visitors have access to thousands of free articles and informative how-to videos. Expertly authored articles present information on a variety of music related topics—from learning how to breathe before singing to selecting a reed for your clarinet. Each article begins with a “Cheat Sheet” that outlines the basics presented in a straightforward manner. The videos demonstrate and walk users through many of the challenges facing budding musicians—such as How to Form and Play an E-Chord, Learn a Chord Progression in the Key of A, and How To Tune a Guitar. In addition to Dummies.com, consumers can also connect to the For Dummies brand through social media including Twitter (@fordummies), Facebook, Pinterest, and LinkedIn with links, contests, giveaways, Twitter parties, and articles. There is also a branded YouTube site, YouTube.com/ForDummies.

Not finding the For Dummies product to meet your customers’ musical needs? Even with the depth and breadth of the company’s product offerings, For Dummies is not a “one size fits all” brand. However, its business-to-business team of brand experts can help retailers develop customized product. The For Dummies brand and all of its content is available for licensing, and its current active licensing program includes partnerships with publishers around the world, websites featuring its branded content within their sites, content aggregators, mobile application developers, musical instrument manufacturers, and more. Products from these partnerships include songbooks and software for the guitar and piano, and instrument starter kits for guitar, ukulele, and violin. For detailed information and case studies on its B2B opportunities visit Dummies.Biz.

“Everyone involved with the For Dummies brand is proud of the products they produce,” said the spokesman. “We’re committed to our goal of ‘Making Everything Easier’ and striving to offer For Dummies content to customers in the format they need.”

www.dummies.com

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