John Nady’s band was the first to perform entirely wireless. Since then,
his company has introduced a broad line of audio products.
Wireless Pioneer Expands Product Line
Widely recognized as the “father of the modern wireless microphone,” John Nady boldly envisioned replacing cabled audio equipment with systems that provided the freedom of wireless while maintaining virtually identical performance characteristics and comparable prices. Since founding Nady Systems in 1976, John has pursued this goal relentlessly while continuing to expand the company’s scope. Today Nady’s product lines include professional and consumer wireless microphones, in-ear monitoring systems, portable p.a. systems, assistive listening systems, power amplifiers, rack gear, mixers/powered mixers, speakers, studio/personal stage monitors, and headphones.
John’s extensive beta testing with his own rock band—the first band in the world to perform completely wireless—led to patented technology that’s still in use today and acknowledged as an industry standard. (His pioneering work in wireless microphone technology was recognized in 1996 with an Emmy Award for outstanding technical achievement.) Many products developed by Nady over the years have either been the first of their kind technologically or the first to set new standards of affordability without sacrificing performance. In 1987, the breakthrough 101/201 Series (the first pro wireless under $200) opened the world of wireless to virtually everyone. Nady is also widely credited with developing many other “firsts”: the world’s first in-ear monitor system, the first PLL synthesized UHF frequency agile wireless, the first ultralight wireless head mic for professional stage performance, the first wireless guitar and bass with built-in transmitter, the first studio condenser mic and rack gear under $100, and the first affordable studio ribbon mics.
Nady Systems’ primary goals over the years, and to this day, have focused on innovation, affordability, and value. To compete in the global marketplace, its product development process includes working closely with musicians and engineers to ensure that new models continue to meet exacting performance standards and provide the features that customers want. In 1982, Nady became the first American pro audio/m.i. company to shift its production to China, giving it a significant leg-up over the flood of new competitors still learning how to manage Chinese production and its inherent quality control challenges. It has also benefited from the increasing popularity of shopping online, where consumers tend to be particularly aware of value pricing.
Nady’s long-term strategy and commitment to value-priced gear has served the company well, particularly as the economic downturn has depressed sales industry wide. The recession has focused the company’s product development more on niche markets and in-demand categories that are most likely to sell well. “Marginal and risky new product ideas are not as likely to be implemented as in more prosperous times,” John explains. “We continue to emphasize strong customer service to help maintain brand loyalty, and we also offer timely, attractive promotions on select featured products to help boost sales.”
Nady continues to break new ground with the recent introduction of some innovative new products with breakthrough affordability, including the MW (miniature plug-in) Wireless Series, the MaxTower portable line array p.a., and the full-featured U-6100/6200 UHF wireless. While continuing to primarily serve the pro audio and m.i. markets, Nady is also now venturing into an expanding line of OEM video game peripherals and other consumer audio products.
As always, Nady places a premium on new product innovation and ideas that move the industry forward while remaining committed to value-based marketing and the needs of its customers. “We like to think our customers don’t just get what they pay for,” John says. “They get more than they pay for.”
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