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Victory Displays Co-Presidents Fred Berman and David Neutel.

Victory Display

With solutions to fit the product, display specialist has everything
for the music retail showroom

Whether you are a music products manufacturer or a music instrument retail dealer, Victory Display is your one stop solution to merchandising and design. They offer a catalogue for retailers with a comprehensive collection of merchandising essentials like slatwall, grid, signs, hooks, shelving, etc available at www.victorydisplay.com. In addition retailers can find specific display solutions for band and orchestra instruments…and much more… at the recently launched website www.midisplays.com.

Victory Display, formed in 1999 when 3 display companies merged, has been deeply involved in the music industry working with manufacturers and major retailers. They are based in Southern California close to the Port of Los Angeles and continue to be run by co-founders David Neutel and Fred Berman. With several decades of experience in design and manufacturing, they offer custom capabilities from their 85,000 sq ft facility in wood, acrylic, metal, digital printing, and dimensional signage…all under one roof. They also have an office in China and this unique blend of sourcing in Asia and domestic manufacturing allows them to handle orders for custom point-of-purchase displays in the thousands.

Their VRS division will be launching a very customizable mobile/Software based Retail management field solution for Vendors and Retailers that greatly enhance productivity and results.  The system can be as laser focused as you want it to be.  One has the ability to monitor, real time, all metrics and activity as well the ability to export to Word or Excel files to slice and dice as necessary to suit your analytical needs. There are various packages connected to the core software technology that will fit the varying needs of any Vendor or Retailer looking to get higher productivity and impactful, measurable results from internal or external field teams that has immediate and measurable ROI. This new model represents the evolution of combining the latest technology and field representation that will raise the bar going forward.

As Neutel adds, the advancement of technology, economic factors, and an ever increasing global marketplace has fueled demand for merchandise displays that deliver a competitive edge. In addition, calls for value engineering have inspired versatile new solutions by Victory. “For some time, the trend has been to create brand recognition though a cohesive message carried through advertising, social media, product packaging and in store presentation,” says Berman. “Instrument and accessory manufacturers want uniqueness in their displays and a direct tie to their branding”. Retailers are carrying fewer sales staff and relying on Victory Display to build displays that are “silent salesmen” and help them tell the story. “We pride ourselves on using solid practices and experience to create unique product presentations to tell that story."


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