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The Ace Products staff, with founder Alan Poster back row, center.

Ace Products Group

Redefining success in the m.i. accessories market

As the global economy and music products marketplace has evolved, so has Ace Products Group. Since its inception in 1983, Ace Products Group has firmly established itself as a thought leader and the go-to source for all things music accessories. As both a manufacturer and distributor, Ace Products has a simple mission: To design products of the highest possible quality at the most affordable prices. “We are the music accessories experts,” says Ace founder Alan Poster, and this expertise is clearly reflected in the product variety Ace brands provide. “From gig bags and instrument cases to cables, stands, and transforming utility carts, Ace Products delivers the best selection of accessories in the industry today.”

At the heart of the Ace Products operation is its “sales engine,” a finely tuned team with tried-and-true methods for moving product and supporting growth. It’s the passion, enthusiasm, and dedication of this team that propels the business forward. “Our entire team comes in each day ready to hit the ground running,” says Sales Manager Jesse Grossmann. “We’re passionate about music, our accessories, and making sure every single one of our dealers is building their business.”

This relentless dedication can be seen throughout the Ace Products family of brands. One notable example is the recently launched RBX Series by Reunion Blues. Consumers and dealers came to Ace looking for a protective, lightweight, and affordable gig bag, and Ace answered their call with RBX, a perfectly balanced blend of instrument protection and affordability that hits the sensitive “under $100” price point. Pig Hog Cables’ new Vintage Series instrument cable line meets another demand: ultra-tough cables with a flashy look and a price tag that sells, all while putting profit margin back in dealers’ pockets.

Ace Products’ Strukture and Kaces brands bring “bread and butter” products to the table, essentials such as gig bags, hardshell cases, band and orchestra instrument accessories, music stands, guitar stands, and a staggering selection of others. Arguably the most inventive utility cart ever designed, RocknRoller Multi-Cart is the longtime top-selling cart in the music industry. The list goes on, but one thing is certain: Ace Products knows how to nurture its brands and ensure their lasting success.

The accessory innovations of every Ace Products brand and the company’s philosophy come together around the core values of outstanding design, utilizing the latest technological advancements in manufacturing, and consistently exceeding dealer and consumer expectations. “In everything we do, we listen to our dealers and the musicians using our accessories,” says Vice President and product design guru Dave Andrus. “That’s where it all starts.” This attentiveness to industry demands is part of what drives Ace Products’ success, has attracted some of the highest-profile musicians in the world to its brands’ rosters, and led it to build lasting partnerships with the largest players in the industry. But the process doesn’t end there. Ace is hungry for more and perpetually looking for new ways to expand its horizons. Every day is a new opportunity—to grow, share, and redefine the industry.

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