New Location For Steinway Hall
...as the company’s flagship showroom. Visitors will find many familiar features from 57th Street, including a recital space, rehearsal rooms for artists and students, and a recording studio. The new venue will also house the fabled Concert & Artist Department basement, where many of the world’s greatest performers have gone to hand-select their concert pianos. Innovations to be found in the new space include state-of-the art technological resources, a photography studio for professional artists, and gallery capabilities.
Michael Sweeney, Steinway chairman and chief executive of Steinway & Sons, said, “This is a bittersweet moment for Steinway & Sons. The 57th Street Steinway Hall holds so many wonderful memories, for both the artistic community and the public alike, that it’s sometimes difficult to imagine it at a new site. But we should remember that this is not the first time Steinway Hall has moved. The public was hesitant when Steinway Hall relocated from 14th Street to 57th Street in 1925; however, that transition bolstered this institution.” He continued, “We are thrilled to be collaborating with Selldorf Architects to create a Steinway Hall for the 21st Century that continues our tradition of celebrating arts and culture. We guarantee that there are many more creative experiences and wonderful memories to be made at Steinway Hall.”
Steinway has signed a 15-year lease with the Durst Organization, with a renewal clause extending the terms to 25 years. New York-Based Selldorf Architects have been selected to create and execute the design concept for the space. “What I find so compelling about this project is the many needs that must be addressed,” said Annabelle Selldorf, principal of Selldorf Architects. “It is much more than a retail space; it is much more than a recital space or a global headquarters. It is all of these. Steinway Hall is one of New York’s great institutions, where art and humanity come alive. Our team is committed to building a Steinway Hall that will inspire music and art lovers for the next 100 years.”
In addition to the public areas, Steinway & Sons will also occupy the 33rd floor of the building, which will serve as the company’s global headquarters. This marks the first time in Steinway’s 161-year history that worldwide corporate operations will be centralized in one location.
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