KMC Music Returns To NAMM With New Products & Programs
New distribution center up and running with 97% fill rate and 18 new lines added to catalog
...dozens of new products and aggressive year-long dealer business building programs. According to KMC Music President Mark Terry, the company will introduce dozens of new products, many of them from brands that are being unveiled for the first time at the show as part of the KMC family of brands. “NAMM 2016 marks our return to the main show floor and we want our dealers to know that we’re on the floor for a reason—to introduce dozens of new products from dozens of new brands, backed up by a year-long series of dealer programs that are going to help dealers grow their sales all during the new year,” he said.
According to KMC Music Vice President of Merchandising Roger Hart, products from at least 18 new manufacturers will be introduced at the show. Major new introductions will be made from Washburn, Warwick, Hagstrom, Oscar Schmidt, Framus, Digitech, and QuikLok. New models from Paiste and Supro are also expected. Manuel Rodriguez Guitars, Aalberg Audio pedals, Rhythm Tech, Hit Man, and Aclam will all make their debut as part of the expanded KMC Music family of brands. “Every major instrument and accessory category will be strongly represented at the booth with new products and new programs designed to get our dealers off and running to a fast start in 2016,” Hart emphasized.
Brands and products are only part of the new KMC Music strategy being unveiled at NAMM 2016. Programs and dealer support are equally important, according to Vice President of Sales James Tsaptsinos. “Our goal,” he explained, “is to open the show with the very best year-long series of dealer programs that feature discounts of major brand franchise programs, discounts on KMC online orders, and great payment terms that feature extended terms for new and returning accounts. We will be going to Anaheim prepared to do big business with our dealers, the kind of business that will help them build their revenue throughout the new year.”
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