Sweetwater Smashes Sales, Hiring Records
...were $507 million, up 18% over $431 million in 2015, which was also a record-breaking year. December 2016 sales were $59 million, up 18% over December 2015. Black Friday and Cyber Monday both shattered all previous records. In all, Sweetwater employees, primarily the sales force, handled more than 3.86 million phone calls.
The company sold more than 87,000 guitars in 2016. Pro audio, microphones, keyboards, guitar amps and effects, and drums were among the other product categories that delivered significant growth.
Employment growth is ongoing at Sweetwater as the company aggressively continues to hire the best-qualified people in the business. On January 1 of 2016, Sweetwater boasted 946 employees. As of January 1 of 2017, the number had increased by 16% to 1,100 employees and is steadily growing.
In February, Sweetwater completed a 16,500-square-foot addition to house its marketing and merchandizing departments, as well as a state-of-the-art video complex with studios and offices for editors and content providers. The video studios were designed by world-renowned acoustician Russ Berger.
In May, the company completed a 24,000-square-foot outdoor performance pavilion that will accommodate an audience up to 2,800. The facility was first used at Sweetwater’s hugely popular GearFest, the country’s largest free trade show open to the general public. GearFest attendance was record-breaking, with more than 12,000 participants, up 20% over 2015, and with sales up by more than 20% over the previous year.
Additional expansions included the Human Resource, IT, and Accounting/Finance departments. Employee amenities were expanded to include a full-service beauty salon and spa and a significantly larger health club. Also, the parking lot was expanded to accommodate an additional 100 automobiles.
A comprehensive “virtual tour” of the Sweetwater campus is available at: http://www.sweetwater.com/tour/
Subscribe to The Music Trades today!