Jack Sonni Named VP Of Marketing For D'Addario

...been part of my life,” said Sonni.  “Working with a company as committed to excellence as D’Addario will be a fantastic opportunity for me to grow creatively as well as professionally.”

Sonni’s background includes a stint as vice president of marketing communications at Guitar Center, where he was responsible for the creative direction of all corporate marketing, advertising, public relations, and promotional events. With GC, Sonni was also instrumental in developing promotional partnerships with celebrated entertainment and consumer brands including Nike, Levi’s, and Warner Brothers. After leaving Guitar Center, Sonni became a consultant and partnered with other firms to create cost-effective marketing campaigns designed for rapid execution and measureable sales results.

In addition, Sonni is a professional musician and former guitarist for Dire Straits during their “Brothers In Arms” era. Dire Straits earned two Grammy Awards and sold 23 million copies of the ground-breaking album, fueled by the hit “Money For Nothing.” Sonni also played with such stars as Pete Townshend, Keith Richards, Eric Clapton and Bob Dylan.

“Jack’s extensive knowledge of the music business and experience as a notable musician is unmatched,” said D’Addario CEO Jim D’Addario. “In his previous successes, he has demonstrated true innovation in his approach to solving problems and developing strategy. His passion, creativity, and drive complement our values and commitment to building on our successes and developing new market opportunities.”

http://www.daddario.com/
http://www.jacksonni.com/

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