NAMM Gears Up For Most International Show In History
...from January 21 to 24 will have the chance to experience the latest in musical instruments and products while learning from fellow industry leaders about the best music business practices. The recently posted 2016 NAMM Show floor plan offers a first look at new features, pavilions, education areas, and more.
With more than 650 international companies exhibiting in Anaheim, the global presence at the 2016 NAMM Show is the largest of any NAMM Show yet. There will be international exhibit pavilions for China, Germany, Spain, and the United Kingdom, with Argentina’s doubling in size this year. In total, 1,600 NAMM member companies representing more than 5,100 brands of instruments, music products and technology including Yamaha Corporation, Fender Music Instruments Corporation, Roland Corporation, Gibson Brands, and U.S. Music Corporation are expected to attend the 2016 event.
The presence of small to medium-sized companies is surging for 2016, including 350 new NAMM member companies planning to make their NAMM Show debuts. Established exhibiting companies including Pioneer DJ Americas, Inc. are expanding their displays to feature more instruments and music technology.
Growth in acoustic instrument sales continues to be reflected in the NAMM Show exhibit mix. For 2016, the growth is even more apparent as several NAMM member companies including Taylor Guitars expand their exhibit space. There will also be an increase in boutique, handcrafted instruments on display.
Synthesizers will also have an increased presence at the show in 2016, following their notable resurgence in 2015. The boom in demand from synthesizer manufacturers is so phenomenal that NAMM is dedicating a new space on the floor for that category. Another new area, known as Software.NAMM, The Music Software Community presented by NAMM and IMSTA, will bring together music-related software providers.
TEC Tracks, which replaces The H.O.T. Zone on the second floor of the convention center, will host more than 70 educational sessions geared toward recording, live sound, lighting, DJ, and entertainment technology professionals. TEC Tracks will feature keynote speakers including record producers Eddie Kramer and Tony Brown. Attendees will also be exposed to future-forward education sessions in such areas as game, internet, and app audio, and for the first time in Anaheim, A3E (Advanced Audio + Applications Exchange) will host a program on the future of audio on Saturday, January 23.
The NAMM Idea Center will relocate to the lobby, giving members more room to enjoy the educational sessions. This new, centrally located complex will feature a robust educational schedule, revamped design, and a lounge where members can network and interact.
The NAMM Member Center will relocate to Lobby B as it also expands. For the first time ever, it will offer a new digital content creation area designed to help music fans create unique stories to engage their local communities and customer bases while at the NAMM Show. There will be access to more focused Wi-Fi, plus extra room for people to connect. Both the NAMM U Idea Center and the NAMM Member Center will incorporate new graphic designs and interactive elements to enhance the member experience.
Work has begun on the eagerly anticipated expansion to the Anaheim Convention Center. The new exhibit space will be open to the music industry starting in 2018. NAMM’s trade show teams are working diligently to ensure that the impact of the expansion’s construction is minimal during 2016 show.
NAMM members are encouraged to register for badges by January 6, 2016, at which point badge registrations will cost between $50 and $100, depending on the badge type. There’s still time to reach the world’s most important music products buyers and decision makers by securing exhibit space at the 2016 NAMM Show.
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