Ron Losby New Steinway CEO
...that Ron is the right person to lead the company going forward. He will use his knowledge of Steinway and the music industry to refocus our energies and deepen our relationship with our core constituencies." Losby succeeds Michael Sweeney, who stepped down on August 12.
In his new post, Losby will have worldwide responsibility for all Conn-Selmer and Steinway operations.
Losby brings a deep appreciation of the piano and front-line experience to his new post. A native of Beverly Hills, he initially became interested in the piano through listening to his mother play the family's Steinway Model O. At age seven he asked to take lessons. His combination of talent and willingness to practice led him to enroll at the Juilliard School of Music, and later, the San Francisco Conservatory of Music. However, the conservatory experience eventually dimmed his enthusiasm for a performing career. "After entering a lot of international piano competitions, winning a few, and losing most of them, it gradually dawned on me that I was not going to be the next Horowitz, and that the life of a concert pianist is incredibly hard."
To earn some spending money in San Francisco, Losby began working part time at different Sherman Clay locations, demonstrating and selling the occasional piano. "I thought that selling Wurlitzer and Kimball uprights was beneath me, but I was pretty good at it, and for my temperament it was better than teaching half-hour lessons to kids who didn't want to practice," he said. When his wife took a job in Chicago in 1977, he followed and began working at Wurlitzer's company-owned chain of stores. "It wasn't exactly what I had planned, but I thought about my priorities and decided that a roof over my head, food, and healthcare were things I wanted."
In 1982, with Wurlitzer struggling financially, he left to join the Baldwin retail operation and eventually managed company stores in the Chicago area. He joined Steinway as the Midwest district manager and in 1998 was transferred to London to manage U.K. sales. Later, he assumed additional responsibilities for Steinway's German retail operation. He returned to the U.S. in 2008 as president of Steinway Americas with responsibility for the New York manufacturing operation as well as sales and marketing in North and South America. Losby said his stint in Europe gave him a special appreciation for Steinway's global position in the musical world.
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