Fender HQ Moved To Los Angeles
...marketing and product development functions, as well as the company’s rapidly expanding digital division, charged with creating online educational and entertainment content. Although Fender’s headquarters had been in Scottsdale, Arizona since 1991, the company has always had guitar manufacturing operations in California. Fender’s Scottsdale office complex will continue to house purchasing, finance, human resources, and R&D departments.
“We’ve made guitars in California for nearly 70 years; Fender’s heart beats in Southern California,” said Andy Mooney, CEO Fender Musical Instruments Corp. “We’re thrilled to embark on the next chapter of Fender’s history in our new home at Columbia Square. Having a base on Sunset Boulevard, in a location so central to the vibrant music scene in Los Angeles, will enable Fender to serve current and future players at higher levels than ever before.”
“Being in the heart of the musical community with close proximity to our USA production facility is fantastic. It makes collaborating with artists really organic,” said Richard McDonald, EVP Fender Brand. “The more time we spend with players, the more capable we become at creating inspiring, relevant products.”
Designed by Rapt Studio, Fender’s office consists of two spaces located at the intersection of Sunset Boulevard. and North Gower Street. The Executive, Marketing, Creative and Digital teams are housed in the 1575 North Gower space, which boasts 24,574 square feet. The entire office is LEED-certified and features an open concept layout, to encourage a more collaborative enviroment. Conference rooms are named after famous guitarists including Chrissie Hynde, Ritchie Blackmore, Pete Townshend, Frank Zappa, and Kurt Cobain.
At 1525 North Gower, the “Bungalow,” a 9,001-square-foot feature structure in the Columbia Square campus, is a symbolic representation of Fender’s dedication to its products and artists. The walls are adorned with light boxes featuring a rotation of notable Fender artists’ images, and lined with new products from the electric and acoustic categories. Amplifier and pro audio tools are featured throughout the space as product teams develop new innovations. Workstations for product development encourage hands-on R&D, while a plug-and-play studio on the first floor allows employees, guests, and artists to test equipment as well as their own musical skills.
The move to Hollywood speaks to Fender’s foray into digital products and services, with more than 100 seats dedicated to the new Digital team, signaling a significant investment in the future of the brand and the instrument industry at large. The new team has been largely drawn from the growing pool of digital talent available in L.A.
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