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October 2014 Issue READ IT NOW!

What's Driving Acoustic Guitar Sales? Industry execs weigh in on why acoustics are taking a bigger share of the total guitar market, and whether the trend will last

The Stratocaster Turns 60: The story behind the groundbreaking guitar that changed the face of the industry

BOSS Creates Boutique Line: Premium Waza pedals set a new standard for tone

Caparison Guitars: Innovative designs, exceptional craftsmanship

Cream City Music: Blending online and brick-and-mortar retail to deliver an exceptional customer experience

Kala Opens U.S. Uke Factory

Musicians Institute Trains Guitar Techs

The New Look Of Chinese Guitar Making

Pioneer Sells DJ Division To Private Equity Firm For $550 Million

Q2 Import Tracker: Rising Imports Indicate Sales Upswing

Q&A With Steinway’s Ron Losby: Why a piano purchase can be a life-changing event

• Fender Consumer Direct Program
• Billy Cobham Reunites With Tama
• Forbes Magazine Features D’Addario
• New European Distribution For Guild Guitar
• Surging Growth At Shanghai Fair
• Tri-Tech Systems Marks 30 Years
• 200,000 ChordBuddy Units Sold
• Music People Take “Ice Bucket” Challenge
• Strat Graphics Adorn London Bus
• Hal Leonard Distributes Notion Software
• Audix MicroBoom Promotion
• Larry Fishman Addresses Apple Staff
• Jean Baptiste Debuts High-Value Horns

• Cascio Sponsors International Guitar Fest
• J.W. Pepper Helps Schools Raise Funds
• Former Sears Exec Heads GC Marketing
• Long & McQuade Acquires La Guitare
• Full Compass Sponsors Local Opera
• Sweetwater Expands Staff
• Island Music Hosts Victor Wooten
• Tampa Violin Shop Doubles Showroom Size
• Music & Arts Adds Houston Locations
• Ted Brown Acquires Capital Music

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