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December 2014 Issue READ IT NOW!

Music Products Around The World
• The Markets: Sales data on the world's top music products markets
• The Rankings: The world's top 225 music products suppliers ranked by revenue

Report From Shanghai: What the expanding Music China trade show says about music making in the world's most populous nation

Profiles Of Top Industry Players
• Ace Music Products Redefines Accessories
• Arturia On The Leading Edge Of Technology
• Antigua Winds Stands Out
• Bechstein Piano Group's Global Strategy
• DY Music Connects Through Music Making
• North Bridge Flutes From Anthem Creators
• Custom77 Guitars From France
• The Music Link, Import Pioneer
• Gallien-Krueger Brings Production Home
• Pickett Brass, New Mouthpiece Maker
• George L'S, A Tradition In Quality Cables
• Parsons Shines At Music China Show
• Red Witch Pedals Embrace Innovation
• Omacro, Free Web Platform
• Lollar Pickups And The Secret To Vintage Sound
• Generalmusic Reborn
• Klotz Redefines The Cable Market
• IMS Technology And Its Mission
• The Music People Expands Global Sales
• Six-String Brokerage Brings Back Kindred Guitars
• Sara-Trans Lays Market Foundation In India
• Graph Tech "Under The Hood" Guitar Solutions
• Tycoon's Savvy Percussion Strategy

Fender CEO On Marketing: Scott Gilbertson explains the company's new approach to "connecting with the consumer," what it means for retailers, and why it includes a direct sales option

Online Sales Scorecard: What's being sold on eBay and who's selling it

• New Location For Steinway Hall
• Martin Honored For Forest Conservation
• Allen & Heath + GC Partnership
• Manhasset Stands Marks 80th Year
• SKB Taps SF For Canadian Distribution
• Marking Sax Inventor's 200th Birthday
• Hal Leonard Distributes Apogee
• Louisville Band Uses B&S Brass
• Zildjian Honored With "She Rocks" Award
• Gibson To Open Hollywood Retail Store
• Technicians Hold Annual Convention
• Parsons Co-organizes Piano Festival

• New Steinway Showcase In Atlanta
• North Music & Video To Close
• Mountain Fret Works Opens Store
• Paul Reed Smith At Moore Music
• Little Kids Rock Honors Guitar Center CEO
• Cascio's "DrummerFest" Extravaganza
• Gruhn Launches Guitars.com Website

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