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Make Sure You're Getting Your Fair Share of the Global $17 Billion Music Market

What is the size of the guitar market in Spain? How many saxophones are sold in Mexico? Are sales of audio products expanding or contracting in Brazil? Global sales managers need hard answers to questions like these to plan their distribution and identify underserved markets. Yet up until now, all they’ve had to go on are sales histories, some anecdotes, and the assertions of distributors. The music business is a global one, and until now precise data on product sales to the world market have not been available. Now for the first time our research team will make available on a quarterly basis the music and audio products imports of 95 countries around the world. By identifying the volume of products coming into the market, we can accurately pinpoint the total size of the market. With this data in hand, decision makers will be able to accurately set sales quotas, manage marketing dollars, and find new sales opportunities.

How do we compile the data?

Just six countries manufacture close to 90% of the world’s music and audio gear. They are the U.S.A., China, Taiwan, Japan, Indonesia, and Korea. By accurately tracking where these top producers export their goods, from Azerbaijan to Zaire, we can determine the size of regional markets around the world. To cite just one example, if you pinpoint how many guitars, pianos, stringed instruments, wind instruments, drums, and audio gear the Ukraine imports each year, and which way the trend line is moving, you’ll be able to determine the scale of the market. With that kind of information in hand, you’ll be able to make far more informed international sales decisions.

Where do the numbers come from?

Member countries of the World Trade Organization (WTO) adhere to strict product classification codes called the Harmonized Tariff Schedule. Under WTO rules, a producer in China uses the same 12-digit classification code when exporting a trumpet as a producer in the U.S.A or Germany. Every quarter, our research team accesses the export databanks of the top producing countries and prepares statistics for 16 different categories of musical instruments and audio gear (see below for detail). When you order data for one of these product categories, you will receive export information from each of the following countries: U.S.A., China, Taiwan, Japan, Indonesia, and Korea. Data will show total exports for that category as well as the units and dollar value of those exports to 95 different countries.

Data will be offered for sale in the following product categories:

  • Audio Products includes separate reports for these products: Microphones, Single Speaker Enclosures, Multiple Speaker Enclosures, and Power Amps.
  • Pianos includes separate reports for these products: Upright Pianos, Grand Pianos
  • School Music includes separate reports for these products: Brasswinds, Clarinets, Saxophones, Flutes, Violins, and other stringed instruments.
  • Guitars includes separate reports for these products: Acoustic Guitars and Electric Guitars
  • Percussion includes all Percussion Products in a single report.
  • Electronic Keyboards includes Electronic Keyboards and Synthesizers in a single report.
  • Accessories includes separate reports for these products: Guitar Strings, Violin Accessories, Woodwind Accessories.

Our reports come in easy-to-use Microsoft Excel spreadsheets that can easily be edited to include specific information from your company. You can purchase the reports for the most current quarter with comparisons to the same quarter for the last two years, or for the full-year with comparisons to the two previous years. Older data going back to 1995 is available on a special order basis.

Below is a partial example of the statistics we have for the Guitar Category. (Note: the actual report lists export data to 77 different countries). You will receive separate export reports for all the reporting countries (U.S.A., China, Taiwan, Japan, Indonesia, and Korea) for acoustic guitars and electric guitars as well as worldwide totals. All data will be supplied in Microsoft Excel spreadsheets.

Here is a partial sample of the data offered for electric guitars (actual report includes export data to 77 different countries)

First quarter 2007 Exports of Electric Guitars from China

First quarter 2007 Exports of Electric Guitars from U.S.A.

First quarter 2007 Exports of Electric Guitars from Korea

First quarter 2007 Exports of Electric Guitars from Taiwan

First quarter 2007 Exports of Electric Guitars from Japan

Data is available for all the following product categories through the second quarter of 2008:

AUDIO PRODUCTSBuy data for the complete Audio category for the most current quarter - ORDER NOW$79 
Buy full year data for the complete Audio category for the last 3 years - ORDER NOW$99
Buy both the full year data and the most current quarter - ORDER NOW$129
  
  
   
PIANOSBuy data for the complete Piano category for the most current quarter - ORDER NOW $79 
Upright PianosBuy full year data for the complete Piano category for the last 3 years - ORDER NOW$99
Grand PianosBuy both the full year data and the most current quarter - ORDER NOW$129
   
SCHOOL MUSICBuy data for the complete School category for the most current quarter - ORDER NOW $79
ViolinsBuy full year data for the complete School category for the last 3 years - ORDER NOW$99
Brass-Wind InstrumentsBuy both the full year data and the most current quarter - ORDER NOW$129
Wind Musical Instruments
(Saxophone, Flute, Clarinet)
  
   
GUITARSBuy data for the complete Guitar category for the most current quarter - ORDER NOW $79
Acoustic GuitarsBuy full year data for the complete Guitar category for the last 3 years - ORDER NOW$99
Electric GuitarsBuy both the full year data and the most current quarter - ORDER NOW$129
   
PERCUSSIONBuy data for the complete Percussion category for the most current quarter - ORDER NOW$79
Percussion InstrumentsBuy full year data for the complete Percussion category for the last 3 years - ORDER NOW$99
Buy both the full year data and the most current quarter - ORDER NOW$129
   
ELECTRIC KEYBOARDSBuy data for the complete Electric Keyboard category for the most current quarter - ORDER NOW$79
Keyboard InstrumentsBuy full year data for the complete Electric Keyboard category for the last 3 years - ORDER NOW$99
Synths, Portables)Buy both the full year data and the most current quarter - ORDER NOW$129
   
ACCESSORIESBuy data for the complete Accessories category for the most current quarter - ORDER NOW$79
Guitar StringsBuy full year data for the complete Accessories category for the last 3 years - ORDER NOW$99
Violin AccessoriesBuy both the full year data and the most current quarter - ORDER NOW$129
Woodwind Accessories  

 





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