An Inside Look at Today's Guitar Buyers 
Report includes illustrated PDF AND Excel spreadsheet! Our research team conducted email, mail, and face-to-face interviews with 1,108 guitar players across the nation. The data gathered during this research appears in this all new consumer survey and sheds light on the many dynamics that affect the purchasing decisions of guitar players as well as how they use their instruments. This research report covers basic background and demographic information; the factors that drive consumers to purchase the products they do; and information on the retail purchase experience. From gender and average age to how guitarists shop online and at local music stores, this thorough survey contains unique data that will be invaluable to any marketing professional in the guitar industry. Key areas covered in this report appear below: Buy this report now $69.00
(Your report will be sent via email in a PDF format) Consumer Background Information - Gender
- Age
- Income Level
- Years Playing Guitar
- Playing Habits
- Gear Owned
Consumer Purchase Decision - Purchase Location: Web, Chain, or Independent
- Factors Determining Location: Selection, Expert Advice, Convenience
- Sources of Guitar Information
- Decision-Making Process
- Brand Strength & Perceptions
- Satisfaction With Purchase
- Future Purchases
Consumer Purchase Experience - Frequency of Music Store Visits
- Value of In-Store Events
- Satisfaction With Sales Experience
- Characteristics/Behavior of Salesperson
- Likelihood of Recommending Sales Location
- Likelihood of Purchasing From Same Store
- Set-Up Quality & Service
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