Now Available for the First Time: Consumer Research
By interviewing and surveying a carefully crafted sample of thousands of musicians nationwide, The Music Trades' research department has created three invaluable reports that detail the demographics, tastes, and buying habits of today's musical instrument consumers. These three reports, detailed below, provide powerful insights into the buyers of fretted instruments, school music products, and percussion instruments and accessories. All of these reports are available for purchase in PDF format. All PDFs will be shipped within 12 hours of your online purchase. Read below for details and ordering information.
The Fretted Instrument Consumer Survey
Includes illustrated PDF AND Excel File!
Are more females playing guitar? How often do guitar buyers visit music stores? How do they use MySpace.com, Facebook.com, and the all-popular iPod with their guitar? When are they most likely to buy another guitar or more accessories? These are just a few of the dozens of topics covered in this in-depth research report from The Music Trades. With the help of manufacturers...READ MORE AND ORDER TODAY
The School Music Consumer Survey (42 pages)
Why do children join music programs? Do they rent or purchase their instruments? What other instruments would they like to learn? How do they spend their extra cash? These are just a few of the areas that our research team investigated in this first-ever consumer research...READ MORE AND ORDER TODAY
The Percussionist Survey (40 pages)
An inside look at today's percussion buyer. How much do drummers spend on their drum kits? Where did they buy them? How do they use the web to research their purchase? When are they most likely to upgrade? These are just a few of the many areas covered in this new research report from The Music Trades. Over... READ MORE AND ORDER TODAY